Your brand, your story, your world — explained in Vox Media’s signature format

The world doesn’t just need news. It needs explanation. That’s why curious audiences have flocked to Vox Media Explainers — over 1.5 billion times in 2017 alone. Blending research, reporting, insight, personality, and humanity, Explainers help people understand the most complicated topics swirling around us every day. Since launching in fall 2017, The Explainer Studio has harnessed that proven form of storytelling for brands, connecting you to the curious class.



Average time spent on branded Explainers



watch time above industry benchmark



engagement rate over industry benchmark

What's an explainer?

A storytelling technique perfected by editorial data and insights.

Ignite their curiosity

Explainers find a subject that is mysterious, misunderstood, complex, or quizzical and break it down from many sides. They answer questions that people wonder but don’t explore, that they don’t think to ask but wish they had.

Go deeper than the brand

They tell a story that interweaves our editorial voice (and writers’ voices) with your brand essence — a story that’s thorough, factual, relevant, visual, and personal.

Give Them Something to Take with Them

It’s all designed to elicit an “aha!” from the audience, leaving them brimming with newfound knowledge, expertise, and awareness of your message.

Explainers for brands

The world of your brand, your innovation, your consumer. Explained.

Your brand is a world of innovation, activation, insights, creativity and utility. You have interesting things to say — about what you do, why you do it, and your place in the universe of sports, food, design, entertainment, and tech. And you need an interesting way to say those things.

Use Cases

A format as adaptive, dynamic, and multifaceted as your brand.


3M — Why Silence Is A Luxury

Go inside a facility devoted to studying the science of silence and find out how silence actually becomes golden.


AT&T — Protection from the most dangerous hacking

Medical data is actually worth more to hackers than credit card information.


MailChimp — The myth of nature’s second brain, exposed

Paleontologists were wrong that stegosauruses carried a second brain, but MailChimp automates small business needs — a second brain for your business.


Zelle — The many odd and surprising forms of currency

Squirrels? Salt? Parmesan cheese? Currency has changed dramatically, and now Zelle lets you send and receive money in minutes.


American Express — The Value Of Experiences

Studies show that spending money on experiences is consistently more rewarding than spending on material goods. So is this happiness you can buy?

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How it works

Benefits beyond the format

Multi-platform distribution

Premium programming and amplification across Vox Media's house of brands, major social platforms, and Concert.

Turnkey efficiency & value

A process that maximizes speed and minimizes your team's effort. Guaranteed value and engagement from :10 views.


Nielsen brand studies that optimize for brand life. Real-time measurement and optimization from our team of engagement editors and analysts.

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Contact us

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