Your brand, your story, your world — explained in Vox Media’s signature format

The world doesn’t just need news. It needs explanation. That’s why curious audiences have flocked to Vox Media Explainers — over 1.5 billion times in 2017 alone. Blending research, reporting, insight, personality, and humanity, Explainers help people understand the most complicated topics swirling around us every day. Since launching in fall 2017, The Explainer Studio has harnessed that proven form of storytelling for brands, connecting you to the curious class.

3:22

Minutes

Average time spent on branded Explainers

30.6

Million

Views on branded Explainers

13.3

Million

Social engagements on branded Explainers

What's an explainer?

A storytelling technique perfected by editorial data and insights.

Ignite their curiosity


Explainers find a subject that is mysterious, misunderstood, complex, or quizzical and break it down from many sides. They answer questions that people wonder but don’t explore, that they don’t think to ask but wish they had.

Go deeper than the brand


They tell a story that interweaves our editorial voice (and writers’ voices) with your brand essence — a story that’s thorough, factual, relevant, visual, and personal.

Give Them Something to Take with Them


It’s all designed to elicit an “aha!” from the audience, leaving them brimming with newfound knowledge, expertise, and awareness of your message.

Explainers for brands

The world of your brand, your innovation, your consumer. Explained.

Your brand is a world of innovation, activation, insights, creativity and utility. You have interesting things to say — about what you do, why you do it, and your place in the universe of sports, food, design, entertainment, and tech. And you need an interesting way to say those things.

Use Cases

A format as adaptive, dynamic, and multifaceted as your brand.

01

MailChimp — The myth of nature’s second brain, exposed

Paleontologists were wrong that stegosauruses carried a second brain, but MailChimp automates small business needs — a second brain for your business.

02

NFL — Fantasy Football is a lot of fun — but it used to be a lot of work

Explore the surprising origins behind the phenomenon that is America’s favorite fantasy pastime — and how it got a lot easier with NFL’s Fantasy Football League.

03

Zelle — The many odd and surprising forms of currency

Squirrels? Salt? Parmesan cheese? Currency has changed dramatically, and now Zelle lets you send and receive money in minutes.

04

AT&T — Protection from the most dangerous hacking

Medical data is actually worth more to hackers than credit card information.

05

Ben & Jerry’s — The reason you love ice cream so much is simple — science

Learn how just four ingredients come together to form one of the most indulgent, irresistible foods ever.

Interested in more videos?
Follow The Explainer Studio on YouTube.

Watch

How it works

Benefits beyond the format

Multi-platform distribution

Premium programming and amplification across Vox Media's house of brands, major social platforms, and Concert.

Turnkey efficiency & value

A process that maximizes speed and minimizes your team's effort. Guaranteed value and engagement from :10 views.

Performance

Nielsen brand studies that optimize for brand life. Real-time measurement and optimization from our team of engagement editors and analysts.

Explainer Studio logo
Contact us

For any press inquiries,
please reach out to Carly Walsh:
carly.walsh@voxmedia.com