Your brand, your story, your world — explained in Vox Media’s signature format

The world doesn’t just need information. It needs explanation. That’s why curious audiences have flocked to Vox Media Explainers — over a billion times per year. Blending research, reporting, insight, personality, and humanity, Explainers help people understand the most complicated topics swirling around us every day. Since launching in 2017, The Explainer Studio has harnessed that proven form of storytelling for over a hundred and fifty major brands. We connect you to the curious class.



in unaided brand awareness versus control videos



brand affinity above Nielsen norms



understanding of a complex issue after watching

What's an explainer?

A storytelling technique perfected by editorial data and insights.

Ignite their curiosity

Explainers find a subject that is mysterious, misunderstood, complex, or quizzical and break it down from many sides. They answer questions that people wonder but don’t explore, that they don’t think to ask but wish they had.

Go deeper than the brand

They tell a story that interweaves our editorial voice (and writers’ voices) with your brand essence — a story that’s thorough, factual, relevant, visual, and personal.

Give Them Something to Take with Them

It’s all designed to elicit an “aha!” from the audience, leaving them brimming with newfound knowledge, expertise, and awareness of your message.

Explainers for brands

The world of your brand, your innovation, your consumer. Explained.

Your brand is a world of innovation, activation, insights, creativity and utility. You have interesting things to say — about what you do, why you do it, and your place in the universe of sports, food, design, entertainment, and tech. And you need an interesting way to say those things.

Use Cases

A format as adaptive, dynamic, and multifaceted as your brand.


On Running - How does the runner’s high live up to its name?

What evolution has to say about this euphoric sensation.


AbbVie - Why failure is critical to developing new medicines?

Scientists who take risks and learn from their failures open up a whole new frontier of possibilities.


DICE - Why does transparency matter for concert ticketing?

Most ticketing platforms exploit consumer psychology – but a good fan experience is good for the entire live events industry.


Seventh Generation - What should the next generation of cities look like?

How improving the design of our cities can lower emissions and increase equity.


Amazon Web Services - Want to transform technical debt? Start by rethinking it.

Don’t let it hold back your organization’s ability to innovate.

Interested in more videos?
Follow The Explainer Studio on YouTube.


How it works

Benefits beyond the format

Multi-platform distribution

Premium programming and amplification across Vox Media's house of brands, major social platforms, and Concert.

Turnkey efficiency & value

A process that maximizes speed and minimizes your team's effort. Guaranteed value and engagement from chosen view lengths.


Nielsen brand studies that optimize for brand life. Real-time measurement and optimization from our team of engagement editors and analysts.

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Contact us

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